02 Apr Stronger training outcomes through visual storytelling
Visual storytelling is a key factor in effective visual communication and this more important than ever with the current need for online training. As human beings, we learn through story, especially visually. It is ingrained in us from an early age. This aptitude for storytelling can be explained scientifically. The visual cortex is the largest area of the brain. The average person can retain 10 % of what they hear when tested after 72 hours. However, when that same information is combined visually to the data, he or she can retain up to 65% of the data. These statistics are based on a 2008 study, Brain Rule Rundown.
The primary purpose of training is for your learner to retain the information and apply this knowledge in the workplace. Strong visual communication will support your learners to retain your training far more effectively. Here are some important considerations when structuring your training to tell share your training in a more striking visual manner.
What is visual storytelling?
When it comes to evoking emotions, visuals are more beneficial than text. Visuals encourage audiences to take action and are fantastic elearning and communication tools.
- Visual storytelling promotes understanding of complex data efficiently by delivering more impact
- Visual data provides a narrative that is more compelling and inspires the audience to take actions
- The concept combines superb writing, energetic visuals that inject life into the story
Show your learners rather than tell your learners your message. This factor is the most crucial element of all storytelling. You want to strip down your text to the bare essentials and let your gorgeous visuals speak for themselves. Remember, a picture is worth a thousand words!
1st impressions matter
First impressions play a vital role in marketing or communicating messages. Our brain is configured in such a way that we can make quick impressions and assessments. Our psyches form instinctive impressions based on our core values, beliefs and experience. If your learners do not initially understand your training or get bored, then they will immediately cease investing their time in it. Using a combination of visual tools such as:
- colour and colour psychology
- visual hierarchy
These support your message and will assist you in achieving a strong first impression.
The Narrative Arc
The narrative arc comprises the beginning, the middle and the end of the story. A strong design requires a fusion of these elements. How can a static image be based on a similar guideline? When you are selecting imagery to create a visual story and designing graphics, it is essential to keep each of the factors in mind for influencing the correlating moods of the learners. Each story demands closure; otherwise, the learners will be left confused in regard to the training’s primary purpose.
There is no story without conflict
It is essential to demonstrate some conflict to the learners or highlight the issues that are relevant to them. A trainer cannot achieve success in his or her storytelling objectives without addressing the relevant issues of the learners. Visual storytelling techniques will only work when the learner relates to the training that is portrayed before them. Your training must have a solution that will be attractive to the learner, then they will respond by applying their newfound training’ knowledge.
Visual storytelling is culturally rooted in education. We are raised on stories to teach us values relevant to our cultural environment. Ensure that your design involves knowledge sharing that will be beneficial to your learner. Formulate the story with the challenges that your learners face, and then introduce the solution. Provide your story with a practical conclusion by telling them how this training is vital to them and your business, then include an example of how this applies to them.
Include the human element
We as, humans are social animals. Implementing the ‘people’ factor into your design will entice your learner’s engagement. Telling stories to your learner will foster a sense of trust in your message. A stock photo with a human face can have the ability to connect to your learners. It is essential the imagery you select is relatable to your audience so that it engages them on an emotional level.
Two Fish Strategies is experienced in visual storytelling. If you need support with the development of visual education tools for this brave new world of training, please get in touch. We are only too happy to offer advice and get