Pritti Design Company was started 20 years ago as a fashion hair accessories business then evolved into a customised hair accessories business for schools. The logo and branding at the time suited fashion accessories, and then the brand was heavily connected to the yellow flower and pink! Pritti Design Co wanted to revitalise their brand to move away form the pink and yellow flower motif.
Pritti selected Two Fish Strategies for this process as they showed that they had a strong understanding of our business and customers.
Two Fish started the process with the Brand Foundation session. This process helped Pritti to relate to their brand’s core values and how they impact the business purpose and mission. Based on this discovery process, they designed a brand identity that did not compromise or diminish Pritti’s current brand integrity but was more relevant and contemporary to the current market. They then applied this new identity across all collateral and supported the redesign of our website.
Two Fish Strategies workshop approach gave Pritti the opportunity to focus on the business in a different way and identify key factors that were relevant and very helpful. This process also provided real insight for the Two Fish team so that they completely understood the business and could then provide solutions quickly and cost effectively.